What Can Trainers Learn From Social Media and Online Marketing?

I guess it’s not too hard to believe that you can now get a degree in Social Media and Online Marketing. Personally, I am heading down the self directed learning route for this one, but the more I learn the more I find  in common between marketing online and training learners. I have now read lot of acronyms, tried to understand various complex processes and considered multiple views on the best way to engage an audience. (See – sounds like the training sector already!)

So let me share just a couple of ideas from the social media and the online sector, and my takeaways for trainers and online learning managers.

Differentiating Training in the Emergency Services

There is tons of generic education research available listing strategies to support differentiation of content, process and product. Google is your friend – check some ideas out… but always ask yourself: will this standard suggestion work for me in the Public Safety Sector? Hmm, often the answer may be ‘sorta, kinda, maybe’ because we have some extra challenges to face here. 
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